Its function is similar to that of a brochure; it provides information about the product or service and contact information about how to proceed with a purchase. An information delivery site is ideal for companies that market products and services that cannot be provided online (e.g., Ford, Caterpillar). Whether you’re learning how to start a dropshipping business, manufacture merchandise inventory, or are selling wholesale, the opportunities are limitless. You can also have your cake and eat it too with O2O marketing, where you use digital marketing to drive more in-store sales. At first glance, there’s nothing much to see on this website. It sells virtual technology which many people may find intimidating.

e-commerce website example

Identifying with a company’s values is one super fast way to cut through the indecision that comes with making a purchase. A website that makes me feel warm and fuzzy about making purchases is a website I’ll frequent over and over when I need to re-up or find something new to buy. The minute you click into their products, everything is geared to keep your focus on them e-commerce website and what you could be doing with them. One thing I can say is pretty consistent across the board for Shopify is making a purchase is super easy. Last I checked, it powers more than 1 million businesses in 175 countries and has generated over $135 billion in sales. Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

Addictive Product Suggestions

Merchandise can be a big part of a band’s revenue, and this site has a straightforward ecommerce section that makes ordering records and t-shirts easy. This web design shows that ecommerce, even for bands, doesn’t have to be an overly complicated endeavor. The product descriptions aren’t dry recitations of details, but hit customers on an emotional level. They describe one hydrating face cream as, “Aabha is glowing and radiant in Sanskrit.

Steven has also been a regular contributor at other websites like Smashing Magazine and Envato’s Tuts+, and was a contributing author for the Smashing Book. The mega menu includes links and photos for each product category. The navigation menu is helpful for finding the right products and categories quickly. The mega menu provides access to a lot of content quickly, and in an attractive way. There is a lot going on here, with art available from a wide variety of different artists.

The large font grabs your attention and creates dimensions to the entire site. The font is just a little bit thicker than you usually see online. It is practical and ideal for the business being presented. 450 GSM goes to show you don’t need to go overboard to have a good looking website.

Mulberry’s zoom to hover technique on images prompts the user to click the item and also highlights the high-resolution quality of the imagery. If you are familiar with CSS or want to pass this to your web designer here’s a simple how-to guide. Below you’ll find my favourite ecommerce websites of 2022, compiled from our entire ecommerce website database. Send an email to request a product review for the item they bought after enough time has passed for them to use it and form an opinion. This will encourage them to provide you with valuable feedback, as well as entice them back to your website. If you include a coupon, they’re even more likely to return, especially if it applies to a product related to their purchase or even an item on their wish list.

  • Once you’ve settled on a template, customize it by adding your logo, pages, and copy.
  • It breaks it down for the customer and makes it enjoyable to look at.
  • When you design your site, you want to ensure that you balance text and visuals.
  • It’s also good to look up eCommerce website hosting and select a company that works for your needs.
  • They offer super sweat boxing sessions for different fitness levels.
  • Adding a small shopping cart icon can make it even easier to find, and as a bonus, you can add a small overlay that will display the number of items in the cart.

WooCommerce is one of the most popular plugins for transforming a basic WordPress website into a full-fledged ecommerce store—and not without reason. It’s a tad more expensive than their WordPress hosting, but it comes with everything you need to build an online store. I highly recommend using WooCommerce hosting from Hostinger.

With Shopify, you have the freedom to list any kind of product for sale, whether it’s a service, a digital download, or a physical item. You can manage your site inventory on the back-end, collect payments from your customers using the tools they prefer, and more. If you don’t find everything you need already built into Shopify, then you can always get some add-ons and plugins to fill the gap.

Saddleback Leather Company

It is part of the greater industry that is known as electronic business , which involves all of the processes required to run a company online. An eCommerce website is an online destination where buyers shop for goods and sellers offer products and services. It’s the hub of information about a company and what they sell.

If you start any business like eCommerce and another, you must gather proper knowledge. The consumers affinity towards freebies and discounts are extreme. Where as a startup with limited budget needs to strive a lot, to identify their KPI and to differentiate their USP. You can create forms on your site through which you can build your newsletter list.

e-commerce website example

The second feature you’ll notice with these ecommerce website design examples is they all have an easy-to-use navigation. When users visit your site, they want to find products quickly and easily, and if your navigation isn’t organized, you could deter people from your site. This website is one of our favorite examples of ecommerce web design because, like many of our other ecommerce website examples, it utilizes whitespace throughout the site. The whitespace on Grovemade’s site makes it easy to browse through their products and prevents users from becoming overwhelmed with information. With Shopify, you can select from a number of pre-designed themes and customize the look, or build your own theme if you have web design experience. Check out the top ecommerce website designs to find out the key elements you should consider when designing your online store.

Can You Sell Sports Equipment Online?

With organic textures, drop shadows, and plenty of veggie goodness, this design shows how subtle design choices can transform a digital space into something that feels real. Eating a plant based diet doesn’t mean being limited to tofu and garbanzo beans. Roots Catering offers a variety of tasty vegan dishes, with meal delivery, as well as take away in ordering their plant based foods.

As you scroll through Blume‘s homepage, you’ll see they breakdown exactly how to use and order a subscription box- making it super simple for customers to understand the process. Visitors can spin the wheel for a chance to win a discount when they provide their name and email address. So, Boon Supply knocks it out the park by enabling customers to give 40% of the total cost of their purchase, to the charity of their choice. Handmade products and the boom of etsy are massive in the ecommerce world.

Fastor was built on the Bootstrap framework ensuring responsive design across all devices. If you’re looking for cool and design-focused, then this is one of the best online store templates out there! You just have to cast your eye on the Arredo template for a few seconds to see how well it would work for chic homeware or uniquely styled products.

Best Elements Of Beardbrands Product Page:

It’s a great way to educate consumers on what makes cashmere so special and points them to additional resources for further research. And note how Glob explicitly mentions that they offer free domestic shipping on orders over $40. When they click on the “Shop” page, they get a full overview of Glob’s products. This website also does a great job of showcasing Glob’s products and taking something that isn’t all that inspiring, in plastic bags, and making them super sexy. There are three images in total in the slider, all of which have the same trippy effect. When you first land on their site, you see this image of three colorfully dressed models carrying Glob bags.

If this has ever happened to you, you definitely understand why you don’t want to do this to your customers. You can give your Add to Cart button an extra boost by spicing up its design with a slight gradient or shadow to make it look 3D. You can also make the button more appealing by adding a small arrow to it.

Additionally, Mahabis uses dozens of visuals on their site to showcase their products. It’s undoubtedly an eye-catching site that engages users while guiding them down the marketing funnel. This eye-glasses company is an excellent example of creating a clean and user-friendly website for ecommerce. Lush also uses icons and applies their distinctive font to highlight theunique selling points of their products, like being cruelty-free and 100% vegetarian. Overall, Spotify is one of the best simplistic and functional ecommerce site examples. Provincial Spirits manages to pull off a clean design for a craft brand that avoids all of the cliches we often see in websites of this type.

User Experience

Color scheme is one of the more subjective aspects of web design because the best colors partially depend on your brand identity. Aesthetics refers to the appreciation and understanding of beauty and good taste. In short, you have to think about what your customers like, what they want, and how they want to use your website — not what you personally like. Especially as a new site, customers will want to know more about you and the company. Great about us page copy tells the story of you and your business, including your vision.

BigCommerce does have a great community around it, however. This could mean that you can simplify the process of building your store just by reaching out to someone who has a little extra coding knowledge. Because all business owners are different, ecommerce website builders come in a lot of different flavors. Some allow you to build your website almost completely from scratch, with access to coding.

Purchase Process

Not only will this give you more freedom to edit, it will also allow you to save the file as needed without losing quality. Use modern web image formats that support a full range of colors (e.g. no 32-color GIFs). As the viewer looks at the page, they’ll need some quick moments to pause and let their eyes rest as they absorb the information they just took in. If you don’t provide them with these moments of rest, they’ll get overwhelmed and turn away from your website.

It shows their core product in action in addition to giving visitors a glimpse into the science behind their air purifiers. This works wonders for building trust and credibility with their audience. YIELD organized all the product photos into a unique grid design with all the important text right on top of the photos. All the text and information is nicely hidden away in a hamburger grid on the left. The most notable thing about the Dimension Volumes ecommerce website is the bold typography.

Your website is often the first impression your audience gets of your business and if you want to make it a positive one, you need to have site that is aesthetically pleasing. Additionally, they use “sold out” tags and gray overlays on products that are out of stock. This feature is great to add to your ecommerce design because it prevents people from clicking on your listing, just to see that it’s sold out. Next on our list of ecommerce website examples is Kings Coast Coffee Company. The coffee company uses innovative design to showcase their products.

Navigation is about how easy it is for people to move around the website, find what they’re looking for and finally take action. The e-commerce shopping experience should be seamless so shoppers don’t drop off halfway through the process. Since the spirit of this article is mainly about what online stores need in order to be successful, we’ve kept ourselves laser-focused on selling products online. A seamless experience between web, mobile, and store makes customers feel confident in a brand, no matter where they make the purchase. The best e-commerce websites include a number of photos for each product. There should be photos that show the product from multiple angles so the viewer can get a better feel for the product.

This will make it easier to create an appealing, effective web design that fully matches your brand identity. Every minute your business spends with an inferior website will hurt your reputation among customers. That isn’t to say you should just give up if your website currently isn’t up to standards, but it does mean you need to start overhauling it as soon as possible. A privacy policy is a crucial aspect of every website—ecommerce or not. In fact, WordPress won’t let you go public unless you choose a privacy policy page.

They use the first header space on the website to promote the wallet with a background video that shows different people using it directly in a shopping experience. Then, as you scroll down the homepage, all its other elements add up. You will get to see each of the steps of making a purchase and how you will recreate that same experience once you purchase the wallet.