Rise in quantity of apps adding “metaverse” for their description

Rise in quantity of apps adding

 

Some 86 cellular apps recently added “metaverse” for their description or branding about the App Store as well as Google Play within light of Facebook’s rebrand in order to Meta.

It seems which app developers got looking forward to the change as well as, hoping to line up their marketing initiatives, added the “metaverse” keyword for their description or game titles.

Sensor Tower additionally found that 23% associated with metaverse apps pointed out “crypto”. Other terms included NFTs (18%), AR (augmented reality) (11%), as well as VR (virtual reality) (9%).

game publishers happen to be most keen to include metaverse to their own descriptions, followed through finance and interpersonal apps.

In an ever more meta-minded industry, it appears adding the right keyword can make all the difference for many developers.