Valentine’s Day time

 

There was love within the air on Feb 14th – in actual life but also practically.

 

New data from Apptopia implies that dating app downloads in america generally drop throughout February before they get again in 03.

 

That has been the situation for the previous four years, except for 2020 when downloading continued to decrease into March.

 

Nevertheless, the app specialists noted that there’s the 2. 2% uptick within downloads around Valentine’s Day when compared to first week associated with February (with the actual exception of 2020).

 

Beautiful, which is well-liked in Brazil as well as Mexico, was the actual fastest-growing dating application for downloads in between 2021 and 2022, whilst Feeld performed most powerful for IAP income.

 

Feeld is additionally the second-fastest-growing application for downloads.

 

With regards to overall US marketplace share, Tinder may be the undisputed leader in a market share of (37%) with increased monthly active users compared to top 35 relationship apps combined. Bumble ranks second in a market share associated with 14%.

 

Tinder reaches approximately 72% of month-to-month active users.

 

General, lockdowns have had an optimistic effect on relationship apps with cost-per-installs with regard to dating apps doubling in order to $4. 57 as well as CPIs rising through almost 13% month-on-month through Q2 to Q4 2021 because demand soared.